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Adobe Target Business Practitioner Professional Sample Questions:

1. What is required to share audiences between Adobe Analytics and Adobe Target?

A) at.js only
B) Profile scripts
C) Customer Attributes
D) Experience Cloud ID Service

2. What is the purpose of the Visual Experience Composer (VEC)?

A) Build reports
B) Create audiences
C) Modify and personalize page content visually
D) Configure at.js

3. Which KPI is most appropriate to measure the success of an e-commerce optimization activity aimed at reducing cart abandonment?

A) Page Views
B) Checkout Completion Rate
C) Bounce Rate
D) Add-to-Cart Rate

4. What is the primary purpose of conducting QA on an Adobe Target activity before launching it?

A) Automate experience creation
B) Ensure metrics are visible in the report
C) Reduce activity duration
D) Verify that audiences qualify correctly

5. An Adobe Target Business Practitioner has a standard A/B test that causes an inherent cost because it is spending traffic to measure performance of each experience individually to determine the winning experience.
Which solution is suggested to reduce the cost?

A) Personalization Algorithm
B) Auto-Allocation
C) Auto-Target
D) Multivariate Testing

Solutions: