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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

Question 1

Which permission set license should a Consultant consider using when planning to allow for internal users to leverage Sales Management features such as "360° view of the Customer and Sales cycle", "Visualizations of key relationships including Agencies and Contacts," and "Digital contract lifecycle management?"

A. OmniStudio Admin
B. Communications Cloud Digital Experience user PSL
C. Advertising Sales Management PSL
D. Subscriber Lifecycle Management PSL

Question 2

A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A. Planned revenue from Ad Server and actuals from Media Cloud
B. Planned revenue and actuals from Media Cloud
C. Planned revenue and actuals from Ad Server
D. Planned revenue from Media Cloud and actuals from Ad Server

Question 3

Which two objects in the Media Cloud data model hold specific Ad Sales information within the Advertising Sales Management (ASM) application?
Choose 2 answers

A. Ad Creative Size Type
B. Media Plan Placement
C. Contract Line Item
D. Quote

Question 4

Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers

A. Create a custom integration procedure to integrate with the ad server.
B. Use the Out of the Box Marketing Cloud Intelligence connector.
C. Create a custom solution using Apex code.
D. Use the Out of the Box Ad Server Integration.

Question 5

A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A. What are the dimensions for all digital ad formats for the publisher?
B. Which type of marketing automation system is in use?
C. Which ad servers does the system need to connect to for campaign booking?
D. Which types of ad products are included in media plans?

Solutions: