Highly similar to the real exam
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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
Who should take the MCE Exam
The Marketo Licensed Specialist, MCE certification is a globally recognized certification which is also covered in MCE Dumps, generally developed for:
Responsible for the automation of advertising and marketing
Advertising and digital marketing supervisor
Email automation professional
Media automation supervisor
SEO advertising supervisor
Responsible for advertising procedures
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Suitable for all people
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What is the solution of MCE Exam
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Cover all knowledge points
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead & Data Management | 20% | - Lead lifecycle, status transitions and scoring - Database segmentation and smart lists - Data quality, deduplication and imports |
| Topic 2: Reporting & Analytics | 16% | - Attribution models and dashboard interpretation - Standard and custom report types - Program performance and revenue cycle analytics |
| Topic 3: Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - Asset creation, templates and tokens - A/B testing and champion/challenger campaigns |
| Topic 4: System Administration & Integrations | 18% | - User roles, permissions and workspace settings - CRM sync and platform integrations - Field management and configuration |
| Topic 5: Program Fundamentals & Campaign Execution | 30% | - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic - Engagement programs and nurture streams |








