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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:

A) Segment Builder Module
B) Campaign Automation Tool
C) Conversion Funnel Report
D) Calculated Metrics Manager

2. An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?
Response:

A) Mobile Scorecard
B) Ad Hoc Analysis Panel
C) Workspace Project
D) Report Builder Report

3. Which setting ensures that only relevant events are analyzed in a custom report?
Response:

A) Identity Graph Linking
B) Event Filters
C) Profile Permissions
D) Data Sync Rules

4. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:

A) The audience will remain in CJA but be removed from AEP Real-time CDP
B) Shared audience is not deleted from AEP Real-time CDP
C) Profiles of shared audience are deleted from AEP Real-time CDP
D) Shared Audience deletion is not allowed in CJA

5. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The lookback window for the orders is too short
B) The attribution model gives more credit to early touches
C) The attribution model prioritizes paid channels over organic
D) The attribution model gives more credit to later touches

Solutions: