The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

• A. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
• B. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
• C. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
• D. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
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If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

• A. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
• B. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
• C. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
• D. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.

You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

• A. Because you built a campaign that didn't match the plan settings in Reach Planner.
• B. Because you used Reach Planner during the least optimal time of day.
• C. Because Reach Planner forecasts aren't compatible with awareness campaigns.
• D. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.

Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

• A. Preventing Google ads from double counting conversions.
• B. Receiving a reduction on their average cost-per-view.
• C. Avoiding double serving ads in the Google Search results.
• D. Enabling Video ad extensions within their Google Search campaign ads.

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

• A. Slightly inflate the estimate in the traffic estimator during campaign setup.
• B. Decide on the highest amount they're willing to pay for this campaign
• C. Slightly inflate the average amount the account manager is willing to bid for this campaign.
• D. Use the estimate in the traffic estimator during campaign setup.