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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Design, Activation and Analytics | 15% | - Reporting, analytics and optimization - Campaign activation and delivery - Customer journey design |
| Topic 2: Data Integration and Management | 25% | - Sitemap configuration - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution |
| Topic 3: Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic - Content creation and personalization rules |
| Topic 4: Setup and Administration | 20% | - Account and workspace configuration - User roles and permissions - Compliance and data governance |
| Topic 5: Interaction Studio Fundamentals | 20% | - Solution overview and architecture - Core capabilities and use cases - Platform navigation and interface |
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. What is the unified customer profile?
A) A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
B) A profile view for administrators to see activity across all of the customer touch points
C) A unified view of all customer activity across, websites, web applications, mobile store, call center
D) A view of each visitor, customer, and user based on their behaviour on your website, withmarketing emails or, with any integrated channel
2. How does a developer share web templates from one dataset to another?
A) Download to zip file, upload zip file
B) Clone
C) Deployment manager
D) Copy
3. ETL feeds must follow explicit specifications and require which type of file format?
A) Binary
B) JSON
C) Text
D) CSV
4. What two features of interaction studiohave functionality to perform an A/B testing?
A) Campaigns
B) Recipes
C) Segments
D) Templates
5. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A) Use a segment to set a global goal
B) Use a segment to setup a filter, then use the filter in campaign statistics
C) Use engagement compare functionality to see the differences in key metrics and behaviours
D) Use a segment to specify certain actions, which can be set as the goal for a campaign
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A,C | Question # 5 Answer: B |








