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IBM P8010-096 exam : IBM Unica Enterprise Campaign Technical Mastery Test V1

P8010-096 Exam Questions
  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Jul 23, 2026
  • Q & A: 91 Questions and Answers
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P8010-096 exam dumps

IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
  • 1. Database Schema and ODBC Data Source Configuration
    • 2. Campaign Server, Listener and Runtime Agent Roles
      - Installation, Upgrade and Environment Migration
      • 1. Pre-install Hardware and OS Prerequisite Checks
        • 2. Patch Application and Version Compatibility Rules
          Campaign Flowchart Design, Processes and Execution26%- Batch Scheduling, Triggering and Execution Controls
          • 1. Recurring Schedules and Event-Driven Flowchart Runs
            • 2. Execution Logging, Failure Retries and Error Handling
              - Standard Flowchart Process Nodes Configuration
              • 1. Select, Merge, Extract and Snapshot Process Setup
                • 2. Mail List, Call List and Output File Generation
                  Offer Management, Personalization and Delivery Channels14%- Offer Catalog Creation and Attribute Personalization
                  • 1. Static and Dynamic Offer Template Authoring
                    • 2. Offer Eligibility Rules and Volume Cap Limits
                      - Multi-Channel Output Integration
                      • 1. Real-Time Integration with Unica Interact
                        • 2. Email, SMS and Direct Mail Channel Connectors
                          Unica Campaign Data Model, Tables and Audience Segmentation28%- Segment Creation, Select Statements and Filter Logic
                          • 1. Sampling, Exclusion and Duplicate Suppression Rules
                            • 2. Raw SQL and Campaign Macro Segmentation Queries
                              - Base Tables, User Tables and Derived Table Design
                              • 1. Customer Contact History and Response Tracking Tables
                                • 2. Lookup Tables and Reference Data Integration
                                  Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                                  • 1. Runtime Performance Bottleneck Diagnosis
                                    • 2. Flowchart and Table Object Access Restrictions

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      1. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

                                      A) Campaign manager
                                      B) System or offer administrator
                                      C) Flowchart designer
                                      D) User who creates the offer


                                      2. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?

                                      A) Flowchart
                                      B) Smart Chart
                                      C) Template
                                      D) Sample


                                      3. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?

                                      A) Map contact history tables.
                                      B) Map system tables.
                                      C) Collect response data/transactions into an Action Table.
                                      D) Map customer database tables.


                                      4. Where does a user define triggers in Unica Campaign?

                                      A) View the flowchart in View mode and select Run.
                                      B) Go to the Summary tab of the campaign.
                                      C) Open the flowchart in Edit mode and select Admin.
                                      D) Open the flowchart in Edit mode and select Options.


                                      5. In Unica Campaign, where does a customer access Campaign Summary and Offer Campaign Listings reports?

                                      A) Campaign menu
                                      B) Analytics menu
                                      C) Component menu
                                      D) Operations menu


                                      Solutions:

                                      Question # 1
                                      Answer: B
                                      Question # 2
                                      Answer: B
                                      Question # 3
                                      Answer: C
                                      Question # 4
                                      Answer: D
                                      Question # 5
                                      Answer: B

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