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IBM P8010-096 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Unica Enterprise Campaign Core Architecture & Deployment | 24% | - Server Components and Multi-Tier Infrastructure
|
| Campaign Flowchart Design, Processes and Execution | 26% | - Batch Scheduling, Triggering and Execution Controls
|
| Offer Management, Personalization and Delivery Channels | 14% | - Offer Catalog Creation and Attribute Personalization
|
| Unica Campaign Data Model, Tables and Audience Segmentation | 28% | - Segment Creation, Select Statements and Filter Logic
|
| Security, Access Control and Basic Troubleshooting | 8% | - User Roles, Folder Permissions and LDAP Authentication
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
1. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?
A) Campaign manager
B) System or offer administrator
C) Flowchart designer
D) User who creates the offer
2. In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?
A) Flowchart
B) Smart Chart
C) Template
D) Sample
3. Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?
A) Map contact history tables.
B) Map system tables.
C) Collect response data/transactions into an Action Table.
D) Map customer database tables.
4. Where does a user define triggers in Unica Campaign?
A) View the flowchart in View mode and select Run.
B) Go to the Summary tab of the campaign.
C) Open the flowchart in Edit mode and select Admin.
D) Open the flowchart in Edit mode and select Options.
5. In Unica Campaign, where does a customer access Campaign Summary and Offer Campaign Listings reports?
A) Campaign menu
B) Analytics menu
C) Component menu
D) Operations menu
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: B |








