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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers

A) The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
B) The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
C) The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
D) The leads have been reassigned to a user who does not exist in that BU.

2. What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A) User Signatures
B) Social Posts
C) Dynamic Content
D) User Notifications
E) Email Templates

3. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
B) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
C) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
D) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

4. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A) Automation rule
B) Completion action
C) Page action
D) Custom redirect

5. "What record page layouts can the Send Engage Email button be added to?

A) Opportunity
B) User
C) Case
D) Contract

Solutions: